People are attracted by things that Impress them at first sight, and this is a well-known fact in the world of the restaurant industry. A well-designed restaurant signboard is a powerful advertising and marketing tool that boosts brand visibility and communicates information.

What Are Restaurant Sign Boards

Restaurant sign board is a sign or notice which comprises graphics, images, text on a board that are placed within or outside a restaurant to identify and brand the restaurant while it also serves as the first point of contact between customers and the business. 

Restaurant sign boards are a visual representation of the restaurant brand to its customers. It helps the customer know what the restaurant offers, their cuisine, and even down to the kind of consumer experience they would have. 

No matter the kind of signboard, be it a digital neon sign board or a regular text and image on wood, they both do the same work of attracting customers and convincing them to patronize. The more attractive the signboards, the more foot traffic it is bound to create.

Before the customers get to have a taste of the restaurant’s cuisine and experience its ambience, a restaurant sign board can do a good job of convincing the customer, and when the restaurant satisfies the expectations of the customers, they become loyal to the brand.

The details of a signboard should be simple and concise. Such information can include the restaurant’s names, logo, food products, contact information,  location, email, social media. It is a good form of business display

Types of Restaurant Sign Boards.

There are more than one type of restaurant sign boards, and each one has specifications that make them unique from the other. They include: 

Commercial LED displays

This is a type of digital signage that is made up of many tiny pixels on a flat panel that creates images when light passes through it. This type of signboard is the trend in the current business world. Its colorful display of graphics, texts, images and changing content to communicate promotions, advertisements and snack brand information to its audience has made it a great appeal in the restaurant industry. 

Neon signs

The eye-catching colors of the neon lights make it a very attractive design. It is one of the most popular types of signboard design used by restaurants. They involve glowing tubes that can be easily shaped into letters and designs. They are perfect for night and have a retro feel that easily appeals to the customers. 

Digital Menu

The digital menu is quite popular in restaurants for its adaptable nature. They allow for easy updates to the menu and pricing. They are also known as Electronic menu boards and have very flexible and eye-catching visuals. They are a cost-effective electronic sign for businesses 

Interactive display

This kind of business display promotes a customer engagement experience in that customers can easily interact with the display through a touch screen. They are able to view the menu, place specific orders and get proper pricing details and input data. It is a type of display that greatly appeals to customers and is mostly found in high-tech establishments.

Traditional signboards 

These are the foundations of signboards and can be made of elements such as wood, metal, or acrylic. They can be used in any setting and can be customized to look eye-catching. They involve texts, images and designs that do not move, and for restaurants that love to have a vintage feel, they are quite common. 

Why commercial LED displays are the best choice for restaurants 

Despite the availability of other types of display signage, Commercial LED display remains one of the best and most popular restaurant digital signage today. This is because of the advantage it has over other displays.

Energy Efficiency 

Compared to many other digital displays, it has a minimal energy consumption and is quite environmentally friendly. Restaurants that are nature conscious preferably use it because it conserves energy. This also reduces the cost of electricity bills while giving top-notch images that can last for long hours.

Enhanced Visibility

With its high-powered brightness that can make texts, images and designs to be easily seen indoor and outdoor, even under harsh weather conditions, it has made it a more suitable choice. It is also suitable for restaurants that are situated in busy areas so that its information can be easily read by passing customers and attract more of them.

Durability 

Investing in a commercial LED display is a good choice as it can last for longer hours and do not need to be frequently replaced, which reduces the cost of maintenance. Long-lasting signage for business is a better choice as it reduces maintenance and replacement costs.

Customized options

Unlike traditional displays, the LED display lets one make easy changes and updates, which can be made to change restaurant menus, pricing, graphic display,and  seasonal promotions giving the restaurant the opportunity to recreate a fresh look at any time.

Improved Branding 

High-quality images give the customers a unique visual experience that keeps them attracted. The LED displays outdoor digital signs for business that can help you stand out in a competitive market.

How To Design An Effective Restaurant Sign Board 

It is better not to have a signboard than to have a bad one, as a bad sign board will only create bad advertising and cut off the interest of the customers. A good restaurant signboard is clear, creative, and consistent with your brand. It should be easy to read, use high-quality images, good colour combination and be well-lit. This makes it eye-catching to the customers.

4.1 Colors

A good display must make use of contrasting colors to create a clear message, such as black text on a white background or vice versa. Use your brand colors to easily enhance branding quality. Color choice matters as bright colors attract and enhance appetite, while cool colors create a much more calming feel.

4.2 Fonts

The fonts used for display should be bold and easy to read. They should be simple and not too complex for the customer to identify.  The fonts should be able to compliment the restaurant ambiance. 

4.3 Images

The use of high-quality images that represent the restaurant, food menu and promotions should be adapted so customers can easily know what the restaurant offers.

4.4 Lighting 

Specific highlights on certain parts of the design can make it more eye-catching, along with the use of backlight for better visibility. Bright lightning helps to see images and graphics better, even in outdoor environments.

4.5 Placement 

If a sign is placed in a place that is not visible to passersby, it will not attract customers. Therefore, it is necessary that signs are placed in places where people pass or drive by and can easily attract passing customers. 

Installation and Maintenance Of Commercial LED Displays

Installation

Before a commercial LED display is installed, there should be a site inspection to make sure that the structure on which it would be placed is strong enough to support its weight and that the structure has strong wiring systems,  good ventilation to prevent overheating, and it is waterproof. It is also necessary that it is installed in a location where it can easily be seen.

Maintenance

Once it is installed, the LED display doesn’t require too much maintenance, as it has a good durability, however, there are necessary steps needed to have the optimal LED display experience, which includes keeping the screen clean to prevent dirt from building up

Constant monitoring of the pixels helps to make sure there is no malfunctioning one, and a constant update on the content display keeps the display fresh and immersive to the public, monitoring the environmental conditions.

Cost Considerations for  Restaurants Sign Boards

Cost considerations for restaurant sign boards vary based on the type of display you choose to use and the restaurant’s budget or ambiance.

• Traditional Display: They are the least expensive and can be gotten at affordable prices ranging from a few hundred to thousands, depending on the materials.
• Neon Sign: They are also cost-efficient, but compared to the LED display, they consume more power and will require consistent maintenance.
• Commercial LED Display: These require a larger amount compared to others in order to afford one. However, long-term use will allow for cost savings due to its durability, lack of constant maintenance and low power consumption.

Conclusion

In 2025, restaurant sign boards will continue to play an important role in the success of foodservice businesses. Whether for top-tier restaurants or small business displays, this article provides you with the knowledge you need to create effective restaurant sign boards that will drive results for your business.