“P1.5 looks great up close. P2 or P2.5 is usually enough for real-world retail.”

The best pixel pitch depends more on viewing distance than marketing specs. For storefront windows, shopping malls, and trade shows, P1.86 and P2.0 are the most common choices.

Most av integrators recommend:

  • P1.25–P1.5: Best for luxury retail and close viewing distances

  • P1.86–P2: Standard choice for standard commercial signage

  • P2.5: Ideal for longer viewing distance applications

Project Insight: A lot of buyers overspend on ultra-fine pitch when customers are viewing the screen from 3–5 meters away anyway.